Perfection’s for people who stay on land. Reef Rum was built for the ones who don’t. Founded by three friends: Eddie the diver, Billy the bartender, and Nick the designer. The company started as a wild idea: if the ocean shapes everything it touches, why not rum? So they loaded up the kayaks, paddled a mile off Miami’s coast, and dropped their first barrels forty feet below the surface.

Under the reef, time moves differently. Pressure replaces predictability, motion replaces control, and the sea leaves its fingerprint on every batch. Reef Rum isn’t distilled to be pristine, it’s made to be alive. Every drop is shaped by current, salt, and chaos; a product of nature’s own rhythm, not man’s routine.

Now, what began as a dare has become a calling: to make rum that carries the spirit of adventure in every bottle. No labs, no shortcuts, no apologies, just three friends chasing the horizon and bringing a little of it back.

Born in Miami. Raised by the Sea.